The 7 most common SEO mistakes

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The 7 most common SEO mistakes :

It is one of the most common mistakes people make when creating a website; they completely ignore keyword research. The upshot of this is that you could end up building a website around keywords that no one actually searches for, or you could build a site using the most competitive keywords on the internet and have to wait forever to see results.

At the very least, you need to take a quick visit to the free Google AdWords keyword tool and write down some keyword ideas. Take a look at the results, and be sure to choose those keywords that have a good number of searches per month. Also, type your keywords into Google and make sure you feel confident that you can beat the competition and get your site to the first page of results.

Keyword spam and hidden text

Mentioning your keywords hundreds of times throughout your web page or making large lists of keywords with a font colour that is the same as the background colour will not help your search engine rankings. Neither is adding keywords that have nothing to do with the content on your page.

Remember to always focus on making your content good for your visitors, not just search engines. You want to mention your keywords in specific places, like the TITLE tag, H1 tag, alt text, and throughout your copy, but don't overdo it. If it doesn't sound good when you read it again, you've probably gone too far.

Focus solely on optimizing the home page

The home page is usually the most important page on your website with the most visitors, but that doesn't mean you should neglect the rest of your website. Many people will spend all their time optimizing the home page, this is not a good approach, and one should change it.

Choosing different keywords for each web page on your website and each blog post you make is a good approach. This will allow you to get many times more traffic than you would if you were just concentrating on the home page. Even if you choose less popular and less competitive keywords, this can dramatically impact your traffic if you have a lot of optimized pages on your site.

Bad link

It is worth being careful who you link to. Linking to "bad neighbourhoods," meaning sites that have been penalized by search engines could have a detrimental effect on your own ranking. Similarly, Google also considers selling text links on your website badly.

You also need to be careful about how many links you have on a single page. Google's webmaster guidelines state that you should have no more than 100 links on a single web page.

Without knowing your competition

Knowing your competition is a crucial part of an effective SEO strategy. Before you go ahead and optimize a page on your website for a particular keyword phrase, you should look at the websites you are competing with.

Enter your keywords into Google without the quotes and look at the web pages on the first two pages of results. Most people don't go beyond page 2 of the results when they do a search, so you should compete with the sites on the first two pages.

Are these sites large multinational companies? Do they have a high page rank or thousands of backlinks? If there are authority sites or popular sites in the results, it doesn't necessarily mean that you can't compete with them, but it makes sense to understand how much work it will be and whether or not you have the resources and capacity. Make yours.

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Bad navigation or poor website structure

Developing a site with a poor navigation structure or exclusively javascript menus could cause search engines to not fully index your website.

Search engines can't read javascript, so make sure if you have a javascript menu, you populate it with a text-based menu. Try to make sure that search engines and your website visitors can quickly and easily navigate all the pages on your site. An easy way to do this is to generate an XML or HTML sitemap. There are many free sitemap generators available on the Internet.

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Forget off-site optimization

Finally, one of the things you cannot afford to forget is the off-site optimization of your website. This means getting lots of good quality, related website backlinks and using your keywords and variations of your keywords in the anchor text. Creating backlinks is the best way to increase your search engine rankings, and you should aim to grow more.

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